Blog post 3 (STCO 426)

Blog post 3 (STCO 426) Chapter 3 In chapter 3 of Loyalty 3.0 by Rajat Paharia, he talks about Big Data, what it is, and how we can use it effectively towards consumers. This chapter helped me better understand how data shapes loyalty, decision-making, and relationships between organizations and people, both customers and employees. Big Data refers to the massive …

Blog post 2 (STCO 422)

Blog post 2 (STCO 422) Chapter 2 In Chapter 2 of Loyalty 3.0 by Paharia (2013), the author explores the deeper reasons why understanding our motivation for motivating customers is worth investigating. It explores where you typically get your motivation from, including intrinsic and extrinsic factors. What stood out most to me was how loyalty today is less about transactions …

Blog post 1 (STCO 426)

Blog post 1 (STCO 426) Chapter 1 Loyalty is often rewarded through points-based programs and discounts. Many brands rely on these to keep customers coming back, assuming they’ve made the commitment. In chapter one of Loyalty 3.0 by Rajat Paharia, the author introduces older, more traditional loyalty practices that are no longer efficient for brands to continue using. Along with …

Travel Tips

Travel Tips You Actually Need Traveling is fun, but it’s easy to make it harder than it has to be. Here are a few simple tips to keep in mind before you go: 1. Pack light.Only bring what you’ll really wear. You don’t need five pairs of shoes. Stick to basics you can mix and match. 2. Keep important stuff …

Mio project

Our group’s Mio ad redesign is built around the concept “Add a Splash of Flavor to the Ordinary.” We gave the brand a fresh, clean look using bold colors, playful text, and simple layouts to make it feel more fun and modern. The goal was to show how Mio can turn something as simple as drinking water into a more …

Hammock Season

Spring has sprung and with the weather is nice enough to get outside and enjoy the outdoors. Recently I got a hammock for my birthday so I’ve been using it a lot lately and enjoying my time with my friends who also have hammocks. Our favorite place to go that’s close with a good view is at the Liberty Snowflex. …

Birthday Fun!

Within the past week, there’s been three birthdays in our friend group. Haven’s birthday was first, on March 19th, she turned 19! Then there was my birthday on the 23rd and Ashley’s birthday on the 24th, we both turned 21! For Haven’s birthday it was in the middle of the week so it was hard to plan something for her …

DC Half Marathon

Today I ran a Half Marathon in D.C.! I got to run it with my mom and uncle which was pretty cool! It was a nice course aside from the long and steep hill about 7.5 miles in. There were a lot of funny signs that people held up too.

Test

what does this look like?!?!