Our group’s Mio ad redesign is built around the concept “Add a Splash of Flavor to the Ordinary.” We gave the brand a fresh, clean look using bold colors, playful text, and simple layouts to make it feel more fun and modern. The goal was to show how Mio can turn something as simple as drinking water into a more exciting part of your day.
Here's a mood board of what we hoped to accomplish with our conceptual ad as a base to what we did moving forward.
Here's a very rough compositional idea of the start of our design. I'll include a bigger image of the final product below as well.
